To launch 24-hour test rides we created the end of a film - 'wake up with a harley' and invited budding directors to create the start.
Brief:
Harley asked us to launch their new initiative – 24 hour test-rides.
Strategy:
We created the ‘Open Road Film Festival’, producing the end to a short film with Gregor Jordan and Bryan Brown and inviting the public to create the start.
Result:
Hundreds of films have been created, showcased at a highly successful event generating significant media coverage.
* 2013 Campaign Brief WA Digital Campaign of the Year
* 2013 PADC Digital Online Strategy Silver
* 2013 PADC Digital Miscellanceous Silver
* 2013 PADC Integrated Cross Media Campaign Silver
Back to Top