Would you give up something you love to help a mate quit smoking?
Quitting smoking is hard. It’s even harder when your friends and family who aren’t smokers, don’t understand what you’re going through, or how to support you through it.
To help make quitting smoking more achievable for smokers and more relatable for non-smokers we created a social change campaign that challenged smokers to pair up with a loved one with a habit of their own to give up.
By quitting together they both experienced withdrawal symptoms of quitting a habit. Helping smokers and non-smokers to compare and support each other through the mental and physical effects.
(Note: Nicabate is the Australian name for Nicotinell)