We turned XXXX Summer Bright Lager into the Unextreme beer for Unextreme times with your mates.
We created a series of games complete with instructional video and image posts. We then called out to the public to create their own versions of the games, which were brought to life by an illustrator.
Unextreme Sports was rolled out as social content and printed as a series of coasters.​​​​​​​
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